Fust home electronics
  • Fust home electronics
    BRANDING AND ADVERTISING    

    Fust is specialized in household appliances and home electronics throughout Switzerland. In the past 20 years the retail business has become even more competitive with the arrival of cross boarder electronics specialist such as MediaMarkt, and Saturn. Fust greatest strength lies in it highly qualified salesforce and specialist. To support this a new concept was presented with a clear structure supported by a design that cuts through all the chaos, and this to help support the highly qualified service and support the Fust is so reputed to have.

    DISCIPLINES
    Marketing | Concept | Adversting | Branding | Graphic Design
  • FIRST STEP
    A new Claim     "Qualität vom Profi gibt's bei"
  • STEP TWO
    Put order into the different divisions and this to support the claim of Quality.
  • STEP THREE
    Make this look standard
  • STEP FOUR
    Create an eye catching price lable that's flexable but still clear.
  • STEP FIVE
    Create an advertising concept that supports the professional quality and service.
  • Make it fashionable to wash money and win at the same time
  • STEP SIX
    Make sure this is not just in the media, but right to you're door step
Description
Concept presentation for home appliances company switzerland
Fields
Advertising, Art Direction, Graphic Design
Date
2011